This morning a large, blocky, red truck bearing information in blue paint barreled past me. In every way it was reminiscent of a Fire Department Emergency Truck (something I'm sure was by design). One of those pieces of information was a toll-free phone number - 1-800-GOT-BOOM.
The semiotics of the truck's design along with the alphabetized phone number caused a derailing in Mr Brain, and it was about fifteen seconds before I straightened it out sufficiently enough to figure out that this was some sort of rental crane service.
Not an official Fire Department hi-speed response bomb disposal team transport vehicle.